Fried squid paste, a popular specialty of Quang Ninh province, is an attraction for tourists. The dish is best served with steamed rice rolls or steamed glutinous rice. The greasy and sweet taste of squids blends well with the fragrant flavor of glutinous rice, which makes the dish savory and appealing to tourists from near and far. Fried squid pastes can be found in other cities but the dish made of fresh squids in Ha Long beaches has distinctive flavor that makes it different from others. Due to this, the Vietnamese delicacy is selected as one of the top 100 dishes of Asia.